Introduction
Grocery shoppers have taken a deep turn towards online grocery shopping in recent years. Online grocery platforms are steadily skewing toward millennials as they offer a unique customer experience that cannot be experienced in ordinary brick and mortar grocery stores.
If you are planning to start your grocery eCommerce platform then you should be clear what are the aspects that have grabbed the attention of grocery shoppers and you need to make sure that your grocery platform meets all their demands. Let us find out the 4 main key points that have attracted grocery shoppers to online grocery platforms in detail.
Home Delivery
Around 76% of online grocery shoppers have stated convenience of getting their grocery items at their doorstep is the main reason for them to prefer grocery platforms. Without stepping outside their house, they can order their grocery items through their smartphones and get them with a home delivery option. It also offers better flexibility and can let them order anywhere, anytime.
Fuel charges are increasing day by day. If you need to get grocery items at the cheapest price then you need to travel to any departmental store or to any supermarket that is not within walkable distance. You need to ride and spend more on filling fuel to your vehicle.
Easy Payment
The online payment transaction is an added advantage that simplifies the payment processes and makes customers feel at ease. Every online grocery platform is integrated with multiple payment gateways like PayPal, Stripe, and many more and also supports all credit and debit cards.
When the platform is protected from all malware attacks, then customers can utilize the payment gateways without any hesitation. Also, there is no need to stand in a long queue for paying as you can simply sit at your home and can pay through your mobile app.
Better Price Comparison
People with medium income prefer online grocery platforms as they can get the cheapest grocery items that cannot be available in an ordinary grocery store. They get the privilege of comparing prices with various sellers and can choose the one that is affordable to them. You can save more money and this is widely attractive, to the low-income group.
Most grocery platforms are multivendor platforms and there will be several vendors selling the same products with different pricing. Along with comparison you can also check customer reviews and know the quality of the product and can spend wisely.
Curbside Pickup
With the day-to-day innovation in the grocery business, the curbside pickup delivery option is one such creative grocery shopping solution that has become customers’ expectation. This is another method of the fulfillment of delivering products to customers. In this method, the customer orders online and will collect the product from the Valley Food Storage Coupon Codes.
Most grocery applications will have this option mentioned as BOPIS (Buy Online Pickup in Store). Customers can choose this option while shopping on the platform. Customers can reach the place and can collect products without waiting.
Grocery Industry Tech Innovations You Must Know About!
The grocery industry is facing a lot of challenges like online grocery shopping, pre-ordering, and many more. Every retailer is in a critical state of sustaining their grocery business and they need to get adapted to all the latest trends and technologies that will enhance the shopping experience of their customers. Let us check out the latest innovative technologies that are in the grocery business.
Easy “Walk-out” technology – Amazon, the leading eCommerce giant has introduced this methodology where customers can eliminate the entire checkout process and can leave the campus just by carrying their purchased products. This is possible through machine learning and sensors.
Voice ordering – Customers can order products over voice and the app will grasp the command and will collect all items. You may not be specific all the time. For eg, if you have already bought chocolates then you need to keep mentioning the brand. With the help of AI analysis, the application will study your preference and will collect chocolate from your favorite brand.
Conclusion
Instacart is a leading online grocery platform founded in 2012, functioning in the United States & Canada. The dedicated website and mobile app cover 5,500 cities and partner with 350 retailers and 25,000 grocery stores. Every entrepreneur wants how to build an app like Instacart with all its stylish business models. This will attract and will delight your customers and you can easily retain them with your business.
