The world of beauty and makeup has been greatly influenced by social media influencers. These influencers have set new trends that have been followed by millions of people. Some of the most iconic influencer makeup looks of all time include the bold and dramatic looks of James Charles, the natural and effortless looks of Zoella, the classic and timeless looks of Huda Kattan, and the colorful and playful looks of NikkieTutorials. Each of these looks has inspired countless people to experiment with their makeup styles and has had a significant impact on the beauty industry.
Lady Gaga
Lady Gaga is an international pop superstar and a multi-award-winning songwriter. After attending New York University, she became a performer and fashion designer who blended glam rock with over-the-top couture style.
She has a loyal following thanks to her edgy makeup looks and bold personality. Searches for her beauty routine have increased 421% this year and videos with the hashtag #GagaMakeup have received 167 million views on TikTok.
Nikkie de Jager, known to her 14.5 million followers as NikkieTutorials, is a top influencer with a fresh, natural beauty aesthetic. Her tutorials are always informative and easy to follow.
Gigi Hadid
Gigi Hadid is an international model with a covetable beauty portfolio. Whether she’s modeling for Tommy Hilfiger, debuting a capsule collection, or starring on the cover of Carine Roitfeld’s CR Fashion Book, the beauty guru (who’s also an entrepreneur) always nails it.
She recently shared a beauty tutorial that had us all in awe of her step-by-step skincare and makeup process. The look was a perfect blend of soft sophistication and modern elegance. Check it out below.
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Zendaya
Zendaya is known for her smoldering good looks, but the actress does most of her makeup herself. She shared her secrets in a popular YouTube video for Lancome, who she became an ambassador in 2019.
The glittery makeup look she chose to wear at last night’s awards show was the perfect match for her silver sequin maxi dress and chrome manicure. For her foundation, she used Teint Idole Ultra 24H Long Wear Foundation. She also wore Juicy Tubes lipstick in 06 Simmer.
Shayla Mitchell
From a fox-eye eyeliner look to a monochromatic orange palette, this self-taught beauty influencer knows how to make makeup fun. With a devoted following on her YouTube channel, she inspires with both artistic and straightforward looks.
Her popular uploads include beauty tutorials, personal fitness videos, and vlogs with her boyfriend and friends. She also has a huge TikTok and Instagram follower count.
Mitchell has endorsed popular brands including Colorpop and Maybelline. Her latest collection, a collaboration with the Los Angeles-based brand, included a 16-shade “Perception Palette,” two highlighters, and three lipsticks.
Thuy Le
She has a new glitter line with Lottie London which is out in three shades; Extra AF a pinky-toned red with gold glitter, Spill the Tea a beige-toned nude with golden glitter and Ravenous an intense berry red with blue glitter. Her Instagram has some stunning looks and she is a great influencer to follow for inspiration.
Thuy Le is a full-time fashion and beauty influencer who creates YouTube tutorials that are both informative and entertaining. In her vlogs, she is not afraid to discuss anything, from Brazilian butt lifts to plastic surgery experiences.
Kayley Melissa
Kayley Melissa is an impressive makeup influencer who has built a loyal following of over 16.4 million followers on TikTok. She is an advocate for inclusivity and diversity in the beauty industry and inspires her fans to embrace their natural beauty.
She’s also a savvy businesswoman who’s collaborated with major beauty brands and even launched her makeup line. Check out her YouTube and TikTok accounts for a dazzling variety of looks. Her makeup tutorials are guaranteed to leave you inspired!
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Nyane Lebajoam
Nyane Lebajoam is an influencer with a unique beauty aesthetic. Known for her colorful human hair wigs (available on her website TEMPER), this vlogger and entrepreneur always serves up a look to die for.
The OG YouTuber, best known for her down-to-earth personality and expert makeup skills, has earned herself a dedicated following. She regularly posts product reviews and fun tutorials on her channel. She is the definition of a true influencer.
Mariana Maria
The Italian fashion influencer and designer started her eponymous brand in 2009 that now has a wide range of products. Her style is classic and chic.
She shares simple makeup looks but doesn’t mind taking on a few makeup challenges now and then. Her account inspires over 13.4 million people.
Kevyn Aucoin
Kevyn Aucoin was one of the most popular makeup artists in history, his work appearing on magazine covers and runways. He was also a pioneer for his beauty line, which took the high-glamour looks that were previously only available to pros and made them easy enough for anyone to recreate at home.
Aucoin’s signature look was smokey eyes and a tailored brow, and his MAC Cosmetics lipstick shade ‘Spice’ caused mass sellouts after Linda Evangelista revealed her go-to shade in a 1991 Allure cover shoot. His techniques are still used today, and you can find inspiration for these trends in his best-selling Makeup Artistry book.
Rea Ann Silva
As the creator of Beautyblender, Rea Ann Silva has made it her mission to give women the tools they need to look and feel their best. She’s one of eight businesswomen who’ve been featured in a new Smithsonian exhibit that celebrates female entrepreneurs who’ve successfully flipped the script and forged their paths.
Silva started her professional career as a makeup artist, working on television shows including Girlfriends and working with entertainers like Macy Gray, Kerry Washington, and Sean Combs. But it wasn’t always easy. She was a Latina in an industry that often discriminated against artists of color, and she faced challenges on set.
Jordan DeVille
Jordan DeVille has amassed a massive following on Instagram thanks to her minimalist makeup approach. She is also an entrepreneur and the face of her makeup line.
As a backstage pro, she’s worked with the likes of Oscar de la Renta and Brock Collection. She has parlayed her experience into a namesake makeup line that’s full of boundary-pushing colors.
The Dutch influencer is a true beauty guru, with her makeup tutorials generating millions of views on YouTube and TikTok.
Alannized
A Latino beauty enthusiast, Alannized has landed quite a successful career in the video-sharing platform. His themed makeup tutorials and beauty product reviews have earned him a massive fan base.
His life path number is 1, meaning he has a lot of determination and drive to achieve his goals. He is also a highly creative individual with a natural tendency to think outside the box.
From a full-on, glittery makeup look to more subtle beauty trends, Cydnee Cohl has something for everyone. Her Instagram feed is filled with her creative creations, as well as beauty tips and tricks that are easy to follow. If you want to more blogs on beauty tips, consider the AllOverCoupon.
Amber Leahy
Nikkie de Jager, better known by her online name of Nikkie Tutorials, rose to fame after demonstrating the positive impact makeup can have. She has partnered with numerous cosmetic brands, including MAC, and even created her makeup line, Vieve.
This micro-influencer is well-known for her natural beauty style and has an engaged and growing community. Her content focuses on skincare and beauty tips, tricks, and recommendations.
Cydnee is an up-and-coming influencer who focuses on organic beauty products, scoring an A* rating with the Upfluence influencer comparison tool for likes and engagement. She also creates her own beauty and lifestyle blog. Her Instagram is full of gorgeous gothic glam looks that are sure to inspire.
Lisa Eldridge
From glamorous red carpet looks to everyday natural makeup, Lisa Eldridge is the go-to artist for many of fashion’s top models. Her masterful work has been captured by photographers including Mert & Marcus, Solve Sundsbo, and Patrick Demarchelier.
Her blog is a must-read for anyone who wants to learn how to do beauty properly. From simple tips and tricks to full-on tutorials, her content is both informative and inspiring.
Whether she’s creating her signature fox eyeliner look or rocking a sleek ponytail, this influencer knows how to bring out a woman’s best features. She is a proponent of inclusivity and works to showcase women of all backgrounds.
Conclusion
From a fox-eye eyeliner look to a monochromatic orange palette, this self-taught beauty influencer knows how to make makeup fun. She has a massive following on both Instagram and YouTube for her lifestyle videos, beauty tutorials, makeup trends, and other types of content. The Dutch influencer is a true beauty guru, with her makeup tutorials generating millions of views on YouTube and TikTok.
